KingQ

• Brand Info:

King-Q soon realized the need to build a ground-breaking brand strategy to make its dream of exploring potential markets come true. After the process of gathering information and approaching challenges related to the industry market and brand products, GU offers a comprehensive solution within the given budget by optimizing the brand experience: a well-expressed vision logo, business aspirations, a unique KV system suitable for young children from 3-5 years old. All that is to make a difference and stand out from competitors through direct customer touchpoints.

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• Reflection:

Packaging is a vital touchpoint, especially when it is for kids. In some cases, it could positively affect sales if it is carefully researched.

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*All my work in this project had support and training from a Creative Director. I sincerely give my manager credit, as I could not complete the job correctly without him.